Athlete Branding and Personal Brand Building for Youth Athletes
VISIONATL builds personal brands for youth athletes in Atlanta: the look, the content and the posting plan that present an athlete the way recruiters are used to seeing athletes.
A BRAND, NOT JUST A GOOD GAME.
Personal branding is the part that makes an athlete recognizable between games. VISIONATL builds it from three pieces that have to match each other: how the athlete looks, what gets posted, and when it goes out.
VISUAL IDENTITY
One look across the profile, the photos and the film: colors, type, framing and the way the athlete is presented in every image.
CONTENT
Photos, clips and short video built from games, training and media days, so there is always something worth posting.
POSTING PLAN
A schedule for what goes out and when, tied to the season, so the profile stays active instead of spiking after one good game.
Athlete Media Kit
An athlete media kit is the one document a coach, a scout or a program can open and understand the athlete in under a minute. It holds everything in one place and it is kept current, because a media kit with last season's numbers does more harm than good.
- Measurables (height, weight, position, graduation year)
- Stats for the current and previous season
- Headshot and action photos ready to send
- Film links to the highlight reel and full game film
- Contact info for the family and the coach
- Updated whenever something changes
The film links in a media kit come straight from game film and highlight reels, and the photos from sports media day photography.
WHAT ATHLETE BRANDING COSTS
Athlete branding starts at $2,450 a month. That covers the brand work: the visual identity, the content plan and the posting plan, built around the athlete and the season they are in.
Game film, sports media coverage and media days are separate one-time services, and social media management is its own monthly service, so a family only pays for the pieces they need.
MANAGEMENT ONLY.
Some families do not need the full brand build. They already have photos and film, and what they need is someone to run the accounts: plan the posts, write the captions, keep the profile current and give the athlete a schedule to follow.
That is athlete social media management, which runs as its own service starting at $1,450 a month. Branding and management are built to work together, and a family can start with either one.
BUILD THE NAME
BEFORE THE OFFERS.
Tell us the athlete, the sport and the season, and we map out the brand.